Web Survey Bibliography
The authors explore the effect of a form of question context on responses to a computer-mediated marketing research survey. As an increasing proportion of marketing research is conducted through computer interfaces, the pool of potential context effects is rapidly expanding. The authors conduct an experiment using a multi-item scale that consists of five dimensions and manipulate three such context effects: explicit item labeling, item presentation (alonelgrouped), and subscale items presented contiguously or not. In a refined analysis of variance, the authors use a special one-dimensional case of the spatial and attribute-based distance metric proposed by Hoch, Bradlow, and Wansink (1999) to explain subscale variance, replacing the indicator variable for clustering used in a standard analysis of variance. This metric provides a scalar measure of how much variation exists in the order of presentation of items within a subscale (the subscale distance). This analysis indicates a significant decrease in subscale variance (increased reliability) with decreasing subscale distance but no-longer-significant effects due to labeling and grouping. The authors discuss implications of their findings for researchers conducting surveys in computer-mediated environments.
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Web survey bibliography (4086)
- Using the Internet for surveys and health research; 2002; Eysenbach, G., Wyatt, J. C.
- Internet-Based Psychological Experimenting: Five Dos and Five Don'ts; 2002; Reips, U.-D.
- Self-administered questions by telephone: Evaluating interactive voice response; 2002; Tourangeau, R., Steiger, D. M.,
- The Kid's Experimental Psychology Lab: A Web Site for Internet Research with Children; 2002; Frick, A., Reips, U.-D.
- Assessing Internet Questionnaires: The online pretest lab; 2002; Graef, L.
- Understanding the Willingness to Participate in Online-Surveys - The case of E-mail questionnaires; 2002; Bosnjak, M., Batinic, B.
- Conducting Research Surveys via E-mail and the Web; 2002; Schonlau, M., Elliot, M. N., Fricker, R. D.
- From Mail to Web: Improving Response Rates and Data Collection Efficiencies; 2002; Crawford, S. D., McCabe, S. E., Couper, M. P., Boyd, C. J.
- A Comparison Between Mail and Web Surveys: Response Pattern, Respondent Profile, and Data Quality; 2002; Kwak, N., Radler, B. T.
- Have Telephone Surveys a Future in the 21-th century?; 2002; de Leeuw, E. D., Lepkowski, J. M., Kim, S.-W.
- Do it yourself, Web-style; 2002; Glowa, T.
- Using phone methods in a digital age; 2002; Fitzgerald, A.
- Designing a Strategy for Reducing "No Opinion" Responses in Web-Based Surveys; 2002; de Rouvray, C., Couper, M. P.
- Effect of trust on customer acceptance of Internet banking; 2002; Suh, B., Han, I.
- Establishing data validity in conjoint: Experiences with Internet-based ‘mega-studies’; 2002; Moskowitz, H., Moskowitz, J., Beckley, J., Mascuch, T., Adams, Ju., Sendros, A., Keeling, C.
- Work-life balance among Croatian employees: role time commitment, work-home interference and well-being...; 2002; Sverko, B. B., Araasic, L., Galesic, M.
- Data collection through web-based technology; 2002; Swartz, R. W., Hancock, C.
- Online Data Collection; 2002; Topp, N. W., Pawloski, B.
- Electronic data collection in Statistic Norway; 2002; Sæbø, H. V., Gloersen, R., Sve, D.
- Citizen Perceptions of Community Policing: Comparing Internet and Mail Survey Responses; 2002; Ballard, C., Prine, R.
- An evaluation of the effect of response formats on data quality in Web surveys; 2002; Heerwegh, D., Loosveldt, G.
- Testing Web Questionnaires; 2002; Crawford, S. D., Baker, R. P.
- Web Surveys: The Effect of Controlling Survey Access using PIN Numbers; 2002; Heerwegh, D., Loosveldt, G.
- (Non)Response bei Web-Befragungen; 2002; Bosnjak, M.
- A Nonresponse Analysis of a Mail-Web Mode Comparison; 2002; Boyd, C. J., Crawford, S. D., McCabe, S. E., Couper, M. P.
- Usability Testing of Web Data Collection Instruments; 2002; Thalji, L., Antunes, M. J., Wiebe, E. F.
- Mode Effect in Web Surveys; 2002; Vehovar, V., Lozar Manfreda, K.
- Nonresponse in Web Surveys; 2002; Vehovar, V., Lozar Manfreda, K., , Batagelj, Z.
- Generalizability Issues in Internet-Based Survey Research: Implications for the Internet Addiction Controversy...; 2002; Bremer, J.
- Collective action in the age of the Internet: Mass communication and online mobilization; 2002; Brunsting, S., Postmes, T.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.
- Computer-assisted Self-interviewing over the Web: Criteria for Evaluating Survey Software with Reference...; 2001; Flatley, J.
- Creating a Web research guide: Collaboration between liaisons, faculty and students; 2001; Sugarman, T. S., Demetracopoulos, C.
- Questionnaire Pretesting Methods: Do Different Techniques and Different Organizations Produce Similar...; 2001; Rothgeb, J. M., Willis, G. B., Forsyth, B. H.
- Practical methods for sampling rare and mobile populations; 2001; Kalton, G.
- Recommended Standard Final Outcome Categories and Standard Definitions of Response Rate for Social Surveys...; 2001; Lynn, P., Beerten, R., Laiho, J., Martin, J.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Trends in household survey nonresponse: A longitudinal and international comparison; 2001; de Leeuw, E. D., de Heer, W.
- The construction of attitudes; 2001; Schwarz, N., Bohnerd, G.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- On the use of college students in social science research: Insights from a second‐order meta...; 2001; Peterson, R. A.
- Introduction to behavioral research on the internet; 2001; Birnbaum, M. H.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Web experiment on colour harmony principles applied to computer user interface design; 2001; Laugwitz, B.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- Score Reliability in Web or Internet-Based Surveys: Unnumbered Graphic Rating Scales versus Likert-Type...; 2001; Cook, C., Heath, F., Thompson, R. L., Thompson, B.
- On-line student feedback: A pilot study ; 2001; Galbraith, L. B., Gee, P., Jennings, F., Riley, R.